ASOS.com (As Seen On Screen) is an online fashion and beauty store who's core target market is 20 somethings fashion lovers. The company was launched in June 2000 by Nick Robertson and Quentin Griffiths and has since become a thriving, online business generating millions of pounds in revenue per year by attracting nearly 20 million visitors per month from around the globe..

The following is a brief timeline of what aspects of their business ASOS developed digitally:-

2006  1st online retailer to launch moving catwalk

2009  ASOS Life, a community forum, was launched and became a new social networking       
          hub

2010  ASOS Mobile was launched, a version of the website for your phone
          Consumers in France, Germany and USA got country specific websites

2011  ASOS went multi-channel, multi-lingual and 100%screen agnostic
          iPhone and iPad apps launched
          Tailored websites for Italy, Australia and Spain

2012  Russian language website launched

2013  Chinese website launched

ASOS have embraced digital developments and adapted their business to incorporate them helping towards achieving their business strategy and ambitions. As an online retailer it has of course been essential to their success that they have followed digital trends. The business has invested heavily in mobile and digital innovation. 

Tailoring websites to specific countries allows the brand to match the best fashion to the particular market. Season specific items as well as items produced locally are stocked as part of the merchandise available.

ASOS next technological change was to develop their software to cope with different character sets such as Chinese and Russian.This makes the systems more user friendly enabling consumers to browse and make purchases in a more straightforward fashion. 

The fact that they have managed to penetrate the retail market in Russia is possibly one of ASOS's biggest successes. Russia is a large country with many variances from region to region and a reputation as being difficult to retail in. They have instilled Russian speaking customer service teams, a selection of  payment methods and delivery options all benefiting the business to combat cultural differences and language barriers. 

ASOS have received multiple recognition awards for their business, website and the services its provides which supports the investments the company has made. As an online only retail establishment it has been fundamental to its success.